Kunnworks
B02AI & data

Customer analytics and marketing intelligence AI

An AI project linking an online store’s internal APIs and customer database with marketing analysis.

Project scope
AI development
Technology & disciplines
PyTorch · LLM fine-tuning · Internal APIs · Customer database integration
Explore the features
Customer analytics and marketing intelligence AI
B02 / PROJECT COVERAI development
01 OVERVIEW

The challenge and approach

Text-based LLM analysis provides a way to interpret internal customer information and present findings for marketing teams to review and apply.

Original project visuals are presented in Korean, with English explanations alongside them.

02 FEATURES

The features, in context

01 / 03

Internal data integration

Connect internal commerce APIs and the customer database as inputs for customer analysis.

Internal data integration — Connect internal commerce APIs and the customer database as inputs for customer analysis.
Internal data integrationView full-size image (new tab)
02 / 03

Customer database analysis

Interpret customer information through a text-based analysis workflow for marketing staff.

Customer database analysis — Interpret customer information through a text-based analysis workflow for marketing staff.
Customer database analysisView full-size image (new tab)
03 / 03

Marketing insight review

Present database analysis in a form that helps staff understand findings and consider marketing applications.

Marketing insight review — Present database analysis in a form that helps staff understand findings and consider marketing applications.
Marketing insight reviewView full-size image (new tab)
03 SCREENS & DESIGN

How the design comes together

Explore the project’s information structure, interface composition, and design decisions

Project detail board — Customer analytics and marketing intelligence AI
Project detail boardView full-size image (new tab)
04 WORKFLOW

Following the user’s next step

The flow connects entry points, user roles, and the next step in the work

Project workflow — Customer analytics and marketing intelligence AI
Project workflowView full-size image (new tab)