Kunnworks
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B02 / Project experience

Customer analytics and marketing intelligence AI

An AI project linking an online store’s internal APIs and customer database with marketing analysis.

Project scope
AI development
Material
Original planning & project documents
AI & data B02Customer analytics and marketing intelligence AI
Internal data integrationCustomer database analysisMarketing insight review
Customer analytics and marketing intelligence AI — Original planning & project documents
Original planning & project documents
01 / WORK & DECISIONS

The work
we connected.

AI development

01

Internal data integration

Connect internal commerce APIs and the customer database as inputs for customer analysis.

02

Customer database analysis

Interpret customer information through a text-based analysis workflow for marketing staff.

03

Marketing insight review

Present database analysis in a form that helps staff understand findings and consider marketing applications.

SCOPE NOTES

A clear account of the scope.

PyTorch · LLM fine-tuning · Internal APIs · Customer database integration

Case type and public evidence

Project experience, concepts and product demonstrations are identified by scope. Contracting entities, participation dates and operating results are not inferred from incomplete material. Original images may contain illustrative figures and wording from the source document.

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